Hey! I'm Lee, but my friends call me HercuLee (they don’t, but I can pretend they do…) — illustrator by degree, custom-making goblin by night.

I studied Illustration at Norwich University, but creativity’s been part of my DNA since I could wield a crayon. Whether I’m building homemade costumes or designing one-of-a-kind kicks, I’m all about turning ideas into wearable art.

My customs are heavily influenced by the nerdy stuff I love — think comics, games, cartoons, and everything in between. If it’s got nostalgia, character, or chaos, I’m probably into it.

Every pair I make is a mashup of storytelling and style. Sneakers are just my current canvas — and I’m here to bring your wildest ideas to life, one lace-up masterpiece at a time.

This has been a dream of mine for a long time. Like many creative passions, it sat on the back burner — life gets loud, motivation comes and goes, and starting can feel like the hardest part. But I’m finally throwing myself into it with both feet (pun very much intended), and I’m excited to see where this journey goes. Thanks for being part of it!